Jewelers Profit and Margin
Many people have an assumption that diamond and gold jewelry companies have high margins, which really depend on each and each business’ nature. Profit margins for jewelry manufacturers and dealers may vary greatly. Overall revenue for the manufacturers might be different, especially when there’s a third party involved.
Profit of Own Production
Fine jewelers (like DJP Jewelers), who create their own pieces, can have more margin than those who purchase the items from a manufacturer or a wholesale dealer. The involvement of a middleman makes the products’ cost higher. This is what let us, as a jewelry manufacturer, have a better room to play with our prices for our customers and to give them very affordable and unbeatable prices.
According to some surveys, the jewelry industry has at least a profit margin of 40-50% on average, and many other jewelers are even pricing their items for much higher margins.
The fact that we manufacturing the items by ourselves together with the fact that we buying and renewing some unique pieces directly from the public, lets us give very good deals for much less prices than our competitors.
We also believe in giving low prices for very low margins to our customers, to earn them back as a repeated buyer in the future.
In some cases, customers don’t really dig into the details of what they’re buying, and they think that they bought an item for a very good deal.
We want to give better education about jewelry and watches to our customers so that they could understand what exactly they’re buying and what they should look into if buying from someone else.
Many jewelry companies raising their prices to have a higher return on their efforts. Our vision is different. We value returned customers, so we rather sell for a very low margin and earn repeated buyers.
DJP Jewelers not just provides unbeatable prices but also provides high-quality items with very high and strict standards regarding the material and workmanship which we're dealing with.
Please visit our unique collections with our extremely competitive prices. We’ll be happy to have you as our customer.